"Pink argues that in the last decade, in one area of the economy-called "knowledge work" - a shift has occurred as massive and with implications as far reaching as those during the shift from an agrarian to an industrial society. For knowledge workers in the developed world, the tools of their trade have become so ridiculously cheap that the "means of production" have once again become affordable to individual workers. These workers no longer have to depend on bosses or are organizations to furnish them with the means of production. They can quit the factory-style organizations and become "butchers, bakers, and candlestick makers" once again- that is, digitally connected entrepreneurs and solo-preneurs. Pink calls it"Digital Marxism: In an age of inexpensive computers, wireless handheld devices, and ubiquitous low-cost connections to a global communications network, workers can now own the means of production"
Free Agent Nation by Daniel Pink
"Randy pointed out to me that the words "decision" and "decide" stem from the roots "case" and "side," to cut off and to kill, also the roots of many other words related to cutting and killing, such as "incise," "concise" (cutting out nonessentials)"
"They got financially stable, from a young age, often their mid-teens. Get a square job, a corporate job, a temp job, a boring nine-to-five. Don't feel anything is "beneath you" so long as it pays. Wait tables if you have to. Give up your "art," "purpose," or "meaning" for a little while and know what it means to be financially stable. Get a kinesthetic sense in your body of how it feels to have enough money to pay rent, to pay your bills on time, to take your sweetie out to a nice restaurant"
"You need to free up time and space for some experiments in leadership, innovation, making a difference, and finding meaning. If you're working freelance gigs (as I was during this period), then there's always a way to find a few spare hours each day for starting a pursuit that might feel meaningful to you. If you're working seventy-hour weeks at a corporate job, however, there will be very little space left over for anything else but that. In this case, you should begin taking some risks at work. See if you can get buy-in from your boss to focus more on results you achieve, rather than focusing on hours logged"
"Solve problems that you weren't "hired" to solve. Contribute in high-leverage ways you weren't hired to contribute"
Michael's writing his book of creative nonfiction in his parent's home after being laid off of a job and not having the success skills under his belt first feels very much like my journey. After that flop, he decided to seek out every writing gig he could find, editing, ghostwriting, copywriting, helping people self-publish. He got those gigs through networking. He moved to Buenos Aires where he knew he could live cheaply and did freelance commercial writing and editing full-time. Also, helped with the corporate job where he saved money.
Then moved into a cheap room in San Fran, expanded his biz thanks to marketing, and moved into better place.He started writing books on the side when he still had his book proposal writer, direct-response copywriter, and marketing consultant career.
"Writing my "subversive" incoherent mess of a memoir might have been metaphysically rewarding to me at that time (Pre-Step 1). But at a certain point, the whole "starving, debt-laden artist" thing was no longer appealing to me. So at first, I swung totally in the other direction (Step 1) and focused entirely on paying the bills. Which made sense for a while-it was like "Financial therapy," waning me off my artistically under earning ways of the past"
"Capital is something used to create value, which itself is not depleted significantly in the creation of that value. (A hammer is used to create a house, but is not significantly "used up" - the way nails and wood are - in the creation of that house). In a capitalist society, she who owns the most capital is the wealthiest and has the greatest means to become wealthier still....Connection capital is anything that can help you expand your network of connections...and is not significantly used up in expanding this network. The two biggest forms of connection capital are (a) your already-existing connections and (b) your ability to give good advice"
"I'm going to teach you two questions that, if you put them into use at parties, events, and conferences, will change your life forever and will grow your network faster than you ever thought possible: 1. What's most exciting for you right now in your life/business? 2. What's challenging for you in your life/business right now? If it's a personal context (Cocktail party...) ask about their life; if it's a business context (networking event...) ask about their business....you've got to have some trust and rapport going in the conversation first"
GO TO NETWORKING EVENTS AND ASK THESE BIZ QUESTIONS
GO TO PARTIES AND ASK THESE LIFE QUESTIONS
EMAIL PEOPLE AND TELL THEM A STORY OF HOW I IMPLEMENTED THEIR ADVICE [FROM PODCAST, BLOG, BOOK....]
GIVE IDEAS TO A COMPANY
[I have a lot of podcast episodes, books, and courses I've done, blogs, websites that I can create a reference guide for and memory palace to quickly recall]
"And of course, I refer them to other people I know who can help them with that specific issue, goal, or problem"
Marketing and sales help
Direct response marketing and copywriting
Only studied Eben's stuff for a few months before I started applying it in the real world
Hobbies and passions
Relationships
The trusted advisor by David Maister
Networking with the Affluent by Stanley
David Siteman Garland therisetothetop.com "From Tim Ferriss to Seth Godin"
Email or phone call to connect two people
"And, as you give more, and serve more, you'll eventually attract the right teachers in all these areas, who will help you learn more...which will alolow you to give more and service more...and on and on"
"The answer is: if you're just starting out of your path, and you've got nothing else to give, then give your enthusiasm and your willingness to implement other people's advice. This is worth a lot more than you think"
Keith Ferrazzi "Never Eat Alone" "Who's Got Your Back"
"The right way to go about it is to be generous with the person you want to connect with. And in this case, the generosity is: you tell a story. Tell a story about how you drew inspiration from their teachings and their example, how it impacted your life, and all the ways you're passing that gift on to others now"
Regularly pinging someone to let them know how you applied their advice
"After dropping out and moving out, he got a job as a Pizza Hut delivery guy, then various food prep and dishwashing jobs, then a job installing electric underground dog fences, all the while playing in his band. (It's interesting how people who opt out of "bullshit" corporate jobs usually instead end up in even more "bullshit" service jobs, if they don't possess the type of entrepreneurial skills and mind-sets we're learning in this book. This see nine-to-five corporate office jobs and low-pay service jobs as the only two options for making on'e s way in the world)"
"So the first part of marketing has nothing to do with communications or ads or messages. It has to do with the concept of the product or service itself,, and how well it is designed to meet needs/solve the problems of a specific target market. Good marketing...."starts with a problem you can solve for a customer (who realizes he has a problem!") Good marketing, in other words, is not something you do after you create the product; the fact that most marketing is done this way s why we hate the word "marketing" so much. If you start with marketing- that is, with thinking about, anticipating, and meeting the need of a market in an original, effective, compelling way- then that market will be glad to hear about what you're offering"
"Once you've designed a product that actually solves someone's real problem (rather than just solving your own problem of needing more cash!), you'll still need to let those people know about it. The specific type of communication Dan Kennedy teachers, and which I recommend for most small businesses, is called direct-response marketing"
"What all forms of direct-response have in common is that they're aimed at causing a specific response to occur-whether it's joining your newsletter, purchasing your product, making a donation to a cause, or calling a political to advocate for impending legislation. Whatever you're up to in the world, direct-response will help"
Most marketing you see out in the world...is what's called "brand" or "image" marketing...It's not aimed at any response in particular. It gobbles up massive budgets, with the aim of painting a pretty "picture" in your mind of the product or service, or giving you a warm, fuzzy feeling when you think about it..."
Rip up your job description and flush the shreds down the toilet and do direct-response
"No B.S. Direct Marketing" Dan Kennedy
"There's no better way to rise up the ranks of your organization than bringing in business, or coming up with ideas that bring in new business"
"Not only will these marketing and copywriting skills help you promote yourself to future employers when you need to...but there is no skill, and I mean no skill at all, more highly prized by potential employers than a demonstrated ability to bring in new business"
When there comes a time to get new employment, instead of sending resumes, you could try getting freelance consulting gigs in your field while you look for work. More effective than job hunting and have money to use for your transition to your next job
frankkern.com
"Good marketing-honest marketing, high-integrity marketing-is the art of getting your solutions out into the world, into the hands of the people who need them and will use them and derive real benefits from them. It's the art of spreading your gifts as widely as possible in the world"
"...for most other field, boosting up your formal credentials is absolutely the wrong thing to be focused on. Focus instead on learning how to get results, real-world results that people actually care about, and which speak to deep desires, wants, and needs. Your competitors can wipe their asses with their formal credentials"
Marketing in 2 months:
Sign up for email newsletters of the people
copyblogger.com
Marie forleo
Matt furey
Jonathan fields
Seth godin
Gary Halbert
Free course by Gary Bencivenga
Eben pagan
Jena pleasurableweightloss.com
"Sales is simply persuasive face-to-face communication. It's relevant anytime you are talking with someone and you want a specific outcome to arise from the conversation"
College is selling to be better at your craft but they don't teach how to be successful. Success is its own skill. You can learn the success skill and how to be good at your craft at the same time, it lasts the same amount of time.
The sales rep is the most highly paid
Leadership is the skill of influence, the ability to change the hearts and minds of people. Have to study, "What influences people?"
Seth Godin "Tribes"
"Leadership is the new marketing"
"I would also add that leadership is the new sales. And good sales is really a form of leadership. And good marketing is also really a form of leadership"
Press pause on learning about your craft and press play on your learning of marketing, sales, and leadership
Sales is an honest conversation between two authentic humans
"Your brand is what people think about when they hear your name"
Great jobs don't require resumes
"There's this really weird notion out there. All the way up through college, we assume we're learning a vocation, separate from business, such as being a doctor, or a lawyer, or an engineer, or a nurse, or a computer programmer. And then, alongside all these vocations, there's this other vocation over here called "business." And that's for some small number of people, who go learn about "business."....The reality is, no matter what vocation you're in, you end up working for a business of one kind or another. Thus, everyone's vocation is business. No matter what you're doing, your vocation is business. The more you can understand the machinery that you're working in, the better off you're going to be"
The entrepreneurial mind-set looks at outcome, not output. Outcome is relentlessly focusing on how to achieve your outcome, cutting out all extraneous things not relevant to it. The employee mind-set feels satisfied if they just work harder and harder without paying much attention if that effort is directly producing the specific outcomes they want [I'm still in this]
Look for what's needed, not what's requested by boss
Knowing your boss's job more than your boss
Charles Sykes 50 Rules Kids....
The hidden job market which doesn't require a degree is 80 percent of jobs
The 20 percent of jobs is the one where you need a college degree
If you want to help people, learn how to sell
Creating trusting relationships through selling
Incremental investments in human capital
Adult learning is problem centered, not content oriented
Experience is the basis for learning
Pedagogy “child leading”
Andragogy “man leading”
Use your own name for your brand because people are drawn to people