Pg. 56: "Your job is to take the time to read, observe, and study your chosen category to the point where you understand its native language. You should be able to hear the nuances in how people communicate, know which formats have become tried and true, and most importantly, name the dominant writers within the category you are aiming to surpass"
Pg 58: "The secret to creating a unique writing style is by doing what would be considered "unexpected" in your chosen category"
In order to find out my writing style and where I sit on the Writing Spectrum, start writing, publishing, gathering data, practice in public, and study The Ladder of my chosen category
Pg 63: the internet moves fast, reflect on the role "speed" can play in your writing style, in the context of your chosen category. Maybe it's better in your chosen cateogory to go slower
Pg. 66: the importance of "niching down"
My category is learning, skill-learning, BUT skill-learning for self-learners is still too broad
"Rapid skill-learning for aspiring writers and self-learners" is more specific
Pg 67: when you refine the specific category you are in, you can bring that specificity into the writing ITSELF"
I can say, "Learning how to learn a skill effectively is a great way to get better at writing"
Pg 68: ask yourself a better question which is, "Could this be more specific?" This is better than seeing how you can be better than your competition [RESONATE WITH YOUR TARGET READER INSTEAD OF LOOKING TO THE COMPETITION]
"I write about accelerated learning techniques for aspiring writers and people interested in acquiring SPECIFIC skills" [I CAN PUT THIS IN MY BIO]
What makes Isabella credible?
Pg 81: INSTEAD OF LOOKING TO OTHERS, CREATE A NEW AND DIFFERENT CATEGORY
IDEA: DOCUMENT SOCIAL SKILLS PROGRESSION
Pg 81: How to Create a Category
First I get:
-strengths
-high performing topic areas [based on data]
-where I sit on the writing spectrum
How?: by matching different audiences/genres/writing styles
Audience x Genre:
Examples of mine:
utopian fiction for sustainability-minded writers
Journal fiction for self-learners
Journal fiction for sustainability-minded writers
Short stories of self-learning for accelerated-learners
Short stories of sustainability-minded topics for sustainable writers
Genre x Genre: [MY FAVORITE]
Examples of mine:
Utopian fiction with journal fiction
Utopian fiction with language-learning how-to
Dating/sex culture genre with fiction genre
Dating/sex culture genre with journal fiction
Sustainable lifestyle how-to genre with journal fiction
Offline/focus/creativity with short-story genre
Offline/focus/creativity with journal fiction
Learning how to write with short-story genre
Sustainable lifestyle how-to with offline/focus/creativity culture
Audience/Genre x Tone:
This one I am confused about
People get to see you as a semi-expert in your new category
Don't spend too much time reading other writers
Growth hacks and other tactics don't matter if you aren't consistently writing and publishing
6 months to gather data on your most popular categories
"Content Buckets"
For example:
Industry: edTech
Position: writer
Personal interest: stories and lessons from my experiences skill-learning languages and piano
Experiment with genres to see what sticks
Journaling
Focus
Reproductive rights/cycle tracking or femtech/sextech/female pleasure
Sex education
Sustainable education
Sustainable skills education
Zero-Waste Lifestyle
Sustainable Transportation
Aspiring writer
Language-learning through music
Attention economy
Offline lifestyle
Free-range kids
Unschooling
Write what you want to write and what others want [life lessons]
Optimize what people want to read and introduce people to a passion project
Do what the top writers in your category are doing and do it more consistently [they tell you what they do]
Question what a creator does
Use symbols and blocks and subheads
Imitate my favorite writers by doing exercises to make my writing like theirs
Create personal stories with a high rate of revelation
Pg 135: "Hashtag Stacking" Pg 134: "Engagement Hacking"