to convince American to take mortgages, Fannie Mae created a marketing campaign called "The American Dream
eat 2 meals instead of 3
eat a late lunch and late breakfast
purpose is pointless
everyone is an entrepreneur: the ability to fail, to have ideas, to sell those ideas, to execute
pick a boring business
"it's your best thinking that got you here" is what he thought when in a rut
to get good ideas:
-read 2 hrs a day
-write 10 ideas a day
if you follow that, you will read 1,000 hrs & create 3,600 ideas for that year
Altucher read 200 books and talked to 200 traders
6-12 months to become an idea machine
list 10 ideas that are too big & what next steps might be
compare new ideas with old ideas
combine the newer and older ideas to create better ideas
go on X for idea topics
companies that use Groupon need ideas! Ideas to promote company or make it better
many people network too much
exercise: write down routine, make it detailed, and ask yourself how you can change it
purpose implies postponed happiness
get better at introducing people